There is the story of a man who killed the goose that laid golden eggs. Similar is the case with BCCI.
Recent ODI series in India against England witnessed large number of empty seats in Hyderabad, Delhi, Mohali, Bombay and Calcutta. There was drop in television viewing. The law of diminishing returns was at work. Within six months of World Cup interest in cricket had declined. During World Cup there were long queues for tickets for matches played by India and in some cases there was lathi charge. For the past four years there have been Tests, ODIs and T20s one after the other and people were bound to lose interest at some point.